Module 05 · Logo
Logo work begins only after the name is final.
Vector specimen
Iterations via tokens
The design anchor
Marqio generates the logo brief only after you choose a final name on the summary page. The brief receives full context: file context, clearance result, domain status, suggested Nice classes. No context, no brief.
What the brief contains
- Three-line characterisation of the brand.
- Tonality axes (formal ↔ playful, serious ↔ experimental, classical ↔ contemporary).
- Typography recommendation from a licensed type-tier list.
- One SVG specimen per iteration — no JPG, no PNG.
Iterations
- Each logo iteration consumes tokens from the file balance. Token prices and packs are listed at /pricing.
- A name switch in the logo client counts as a new iteration.
- The welcome-bonus balance (500 tokens) covers naming and mini-clearance; logo iterations typically need an additional token pack.
What design is not
- No full corporate design. Marqio delivers a brief and a wordmark specimen.
- No trademark registration of the logo itself. Figurative-mark filing remains a counsel matter.