Comparison · DIY naming
Marqio vs. DIY naming.
Eleven dimensions · Side-by-side
Neutral · Data-based
Side-by-side comparison of Marqio and DIY naming across eleven dimensions: provider, product category, scope, data source, similarity engine, class suggestion, naming generation, domain path, output format, pricing model, target audience.
Both columns use the same format. No score, no verdict, no value adjectives — Marqio limitations are listed below the table.
Marqio’s naming (module 2) generates candidates and screens them directly against trademark registers and domain availability. DIY naming ends at the list; Marqio ends at the docket with a verdict and source citation.
| Dimension | DIY naming | Marqio |
|---|---|---|
| 1. ProviderCompany, location, founded | none; self-driven methods or generic AI chats such as ChatGPT, Claude.ai, Gemini without trademark integration | Marqio · Berlin · 2026 (Shio Ventures GmbH) |
| 2. Product categoryTool classification | Idea generation, without trademark context | Trademark clearance file with integrated naming and domain check |
| 3. ScopeCovered trademark offices | Word suggestions without jurisdictional reference | EUIPO + 27 EU member states (national registers) + CH + UK + WIPO/Madrid + USPTO (US) |
| 4. Data sourceTMview, own crawls, national direct APIs | LLM training data, no live trademark register | TMview primary, EUIPO-Direct secondary, DPMA/Swissreg direct crawlers as fallback (T-06) |
| 5. Similarity enginephonetic, visual, class overlap | no; phonetic and semantic collisions are not detected | phonetic (Metaphone variant) and visual (normalised Levenshtein distance), combined with Nice class overlap |
| 6. Class suggestionNice class recommendation integrated | no | yes, default suggestion with rationale |
| 7. Naming generationAI naming integrated | yes, but without a registrability filter | yes, Claude Sonnet 4.6 + Haiku 4.5 |
| 8. Domain pathDomain check in the workflow | manual, the user checks each domain themselves | yes, free without an account — price comparison across four registrars |
| 9. Output formatList, verdict, dossier | List, without source citations, without verdict | signed dossier with source citations per hit |
| 10. Pricing modelLicense, subscription, pay-per-search | free or subscription of the LLM provider | Finding names, domain check and trademark quick check are free. Full clearance as a one-off flat price: €9.90 (EU + Switzerland), €19.90 (international), €24.90 (3-pack) — gross incl. VAT, no subscription. Firm quotas from €99 net, cancellable monthly. |
| 11. Target audienceCounsel, in-house, founder, agency | Users without filing intent, or with downstream research | Founder ICP 1 + IP counsel ICP 2 |
Limitations of Marqio (named on every Compare page)
- Scope is EU + CH + UK + WIPO/Madrid + USPTO (US). Outside this area Marqio is not applied.
- Marqio delivers screenings, not full-availability searches. Counsel validation remains necessary.
- Brand watch (ongoing monitoring after filing) is not included in the MVP.
- No Madrid Protocol submission via Marqio — only preparation of the filing dossier.