Comparison · IP firm
Marqio vs. lawyer.
Eleven dimensions · Side-by-side
Neutral · Data-based
Side-by-side comparison of Marqio and IP firm across eleven dimensions: provider, product category, scope, data source, similarity engine, class suggestion, naming generation, domain path, output format, pricing model, target audience.
Both columns use the same format. No score, no verdict, no value adjectives — Marqio limitations are listed below the table.
| Dimension | IP firm | Marqio |
|---|---|---|
| 1. ProviderCompany, location, founded | IP/trademark law firm in DACH, individually retained | Marqio · Berlin · 2026 (Shio Ventures GmbH) |
| 2. Product categoryTool classification | Legal service under a mandate relationship | Trademark clearance file with integrated naming, domain and logo brief |
| 3. ScopeCovered trademark offices | per mandate, from knock-out to full search incl. international classes | EUIPO + 27 EU member states (national registers) + CH + UK + WIPO/Madrid + USPTO (US) |
| 4. Data sourceTMview, own crawls, national direct APIs | in-house research by the firm plus commercial tools (CompuMark, Corsearch) | TMview primary, EUIPO-Direct secondary, DPMA/Swissreg direct crawlers as fallback (T-06) |
| 5. Similarity enginephonetic, visual, semantic | manual assessment by an attorney, optionally tool-assisted | phonetic (Soundex variant), visual (Levenshtein), semantic (embeddings) |
| 6. Class suggestionNice class recommendation integrated | individually advised | yes, default suggestion with rationale |
| 7. Naming generationAI naming integrated | no, external input | yes, Claude Sonnet 4.6 + Haiku 4.5 |
| 8. Domain pathDomain check in the workflow | no | yes, price comparison across four registrars with affiliate outlinks |
| 9. Output formatList, verdict, dossier | Mandate letter with recommendation, optionally a research report | signed dossier with source citations per hit |
| 10. Pricing modelLicense, subscription, pay-per-search | Hourly rate or flat fee; DACH range €250–450/h, knock-out flat fees typically €600–1,500 (source: BRAK guidance on fee calculation; published fee ranges of individual DACH IP firms 2024–2025) | Token model, 1 token = 1 cent. 500-token welcome bonus after email verification; four packs (Starter 1,000 / Founder 5,000 / Pro 20,000 / Kanzlei 100,000 tokens) as one-off purchase or 12-month subscription with a 25% discount. |
| 11. Target audienceCounsel, in-house, founder, agency | Clients with filing intent or dispute | Founder ICP 1 + IP counsel ICP 2 |
Limitations of Marqio (named on every Compare page)
- Scope is EU + CH + UK + WIPO/Madrid + USPTO (US). Outside this area Marqio is not applied.
- Marqio delivers screenings, not full-availability searches. Counsel validation remains necessary.
- Brand watch (ongoing monitoring after filing) is not included in the MVP.
- No Madrid Protocol submission via Marqio — only preparation of the filing dossier.
- Marqio does not replace a mandate relationship; filing, opposition or strategy requires a law firm.
Legal note. Not legal advice. Marqio is trademark clearance software, not a law firm. For trademark filing we recommend working with an IP firm.