Comparison · EUIPO direct filing
Marqio vs. EUIPO direct filing.
Eleven dimensions · Side-by-side
Neutral · Data-based
Side-by-side comparison of Marqio and EUIPO direct filing across eleven dimensions: provider, product category, scope, data source, similarity engine, class suggestion, naming generation, domain path, output format, pricing model, target audience.
Both columns use the same format. No score, no verdict, no value adjectives — Marqio limitations are listed below the table.
EUIPO is the filing authority, not a clearance tool. Marqio runs the clearance step before the filing; the filing itself is done by the applicant directly via EUIPO or through a law firm. This compare page contrasts “EUIPO filing without prior clearance” with “Marqio clearance, then EUIPO filing”.
| Dimension | EUIPO direct filing | Marqio |
|---|---|---|
| 1. ProviderCompany, location, founded | EUIPO · Alicante · Self-filing via euipo.europa.eu | Marqio · Berlin · 2026 (Shio Ventures GmbH) |
| 2. Product categoryTool classification | Authority portal for trademark filing | Trademark clearance file with integrated naming, domain and logo brief |
| 3. ScopeCovered trademark offices | EU trade mark (all 27 member states) | EUIPO + 27 EU member states (national registers) + CH + UK + WIPO/Madrid + USPTO (US) |
| 4. Data sourceTMview, own crawls, national direct APIs | Self-research by the applicant, EUIPO register only | TMview primary, EUIPO-Direct secondary, DPMA/Swissreg direct crawlers as fallback (T-06) |
| 5. Similarity enginephonetic, visual, semantic | no; EUIPO examines only absolute grounds, not relative grounds | phonetic (Soundex variant), visual (Levenshtein), semantic (embeddings) |
| 6. Class suggestionNice class recommendation integrated | TMclass as aid, classification by the applicant | yes, default suggestion with rationale |
| 7. Naming generationAI naming integrated | no | yes, Claude Sonnet 4.6 + Haiku 4.5 |
| 8. Domain pathDomain check in the workflow | no | yes, price comparison across four registrars with affiliate outlinks |
| 9. Output formatList, verdict, dossier | Filing receipt, later registration certificate | signed dossier with source citations per hit |
| 10. Pricing modelLicense, subscription, pay-per-search | Office fee €850 for 1 class (EUIPO fee schedule 2024), €50 per further class up to 3, then €150 per further class | Token model, 1 token = 1 cent. 500-token welcome bonus after email verification; four packs (Starter 1,000 / Founder 5,000 / Pro 20,000 / Kanzlei 100,000 tokens) as one-off purchase or 12-month subscription with a 25% discount. |
| 11. Target audienceCounsel, in-house, founder, agency | Applicants with sufficient trademark expertise and research discipline | Founder ICP 1 + IP counsel ICP 2 |
Limitations of Marqio (named on every Compare page)
- Scope is EU + CH + UK + WIPO/Madrid + USPTO (US). Outside this area Marqio is not applied.
- Marqio delivers screenings, not full-availability searches. Counsel validation remains necessary.
- Brand watch (ongoing monitoring after filing) is not included in the MVP.
- No Madrid Protocol submission via Marqio — only preparation of the filing dossier.